Business is full of buzz words. Ours more than any other. In fact, I think we’d probably have to lay claim to being the creator of many of those buzzwords. Not us personally. But our industry for sure.
We’re seeing an increasing number of companies utilising ‘Personas’ to really delve into their audience persona – who are they, what is their name? Gender? Interests? Do they have children – if so, what are their ages? Where do they live?