Mediums such as Direct Mail, Yellow Pages and Outdoor have been around for a long time. It’s certainly interesting to see how these have evolved (or devolved) over time as the digital landscape began to make a significant impact on the way we advertise.
IKEA has a solid history of excellent communication. The Swedish powerhouse is just too good at creating campaigns and communicating to their target market effectively through all kinds of marketing techniques.
Have you ever arrived at a familiar destination without even remembering the drive, or have you accidentally driven in the direction of work instead of heading somewhere else? In terms of mental mechanics, this process is known as the ‘autopilot’.