Media. Uncompromising, relentless, probing, inquisitive and unforgiving. Just a few of the accusative adjectives that flood the tides of today’s public perception
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
This type of marketing is an area that is exploding with so many new, innovative and creative ways for organisations to target the public with their message.
Mediums such as Direct Mail, Yellow Pages and Outdoor have been around for a long time. It’s certainly interesting to see how these have evolved (or devolved) over time as the digital landscape began to make a significant impact on the way we advertise.
Today’s technologically driven world has led to an era where the longevity of marketing messages are diminishing at a rapid pace. Contributing to this, is the rise of ephemeral content.
IKEA has a solid history of excellent communication. The Swedish powerhouse is just too good at creating campaigns and communicating to their target market effectively through all kinds of marketing techniques.
Have you ever arrived at a familiar destination without even remembering the drive, or have you accidentally driven in the direction of work instead of heading somewhere else? In terms of mental mechanics, this process is known as the ‘autopilot’.
Part of a marketing strategist’s function is to justify plans and strategy. One area of the marketing discipline, which seems to elude logical explanation, is the question, “Why should I brand?”.