Frustrated with an annoying radio personality on Triple J, my staple radio diet, I decided to flick over to commercial radio for a temporary listen, hoping for one of those no-ad-marathons. Unfortunately, I was absolutely pummelled with really really really bad advertising. If television advertising is like shopping at Target, this was like shopping at Red Dot – bargain basement stuff.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I find the notion of reversing your carbon footprint interesting – plant a few trees and you’re clear. It’s an excellent concept, don’t get me wrong, but companies are using it as another sales tool, a way to boost their corporate conscience and the bottom line.
Nothing should shock me any more. I’m considered a resident of the Home for the Bewildered; honoured by punks who address me as ‘Grandad’; checked out by females who look like Whistler’s Mother and generally treated as if the autumn of my life has turned distinctly snowy. Yet contrary to popular belief, age does not insulate you against disbelief or observed stupidity. Just yesterday, I read about a caring business owner who in response to a customer complaint, promptly banned the customer from his store, abused her, used foul language to describe her complaint and harassed her all the way through the car park to her car.
I have just finished reading a book by Tom O’Toole, the founder of the renowned Beechworth Bakery in Beechworth, Victoria. And I’ll tell you, it’s bloody fantastic. This guy can’t use a computer, can’t use a calculator, and can’t spell. But I learnt so much from this book.
In conducting one of our marketing audits recently for a retail store, the term ‘retail therapy’ was thrown around a lot. It got me thinking… why don’t more retail outlets adopt the literal meaning of this term?
Current advancements in technology never cease to amaze me. As a person who has a keen interest in all things technological, I get excited when I see business taking on board new ideas and concepts made possible by the technologies that are available today.
Most of you will have heard of the social networking phenomenon, and many of you no-doubt will have taken the plunge joining millions of others in the great social pool on the web.
In reading a special retail report in the 8th Feb edition of AdNews, a term was used that really grabbed my attention: the ‘hourglass economy’. The term is used to describe the polarisation of the Australian consumer market: more people are becoming richer, and more people are becoming poorer. The middle market is becoming smaller and smaller by the day.