They’ve impolitely been referred to as “air heads” and sure, most are big spenders and they live in the extravagance of a throw away society but before we other generation guardians start on poor young Generation ‘Y’ let’s take a step back and look at some of the excrement to which they’re subjected.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Lafcadio Hern ended his ode to words with this lasting phrase,
“Because they cannot perceive the pouting of words, the weeping, the raging and the rocking of words. Is that any reason why we should not try to make them hear, to make them feel?”
He was of course referring to those who do not appreciate the beauty of words.
Over the last few months countless marketing and advertising magazines and publications have been talking about the come back of direct mail due to improvements in digital printing technology. To be honest, I have always been a fan of the mailbox as a medium. As with any marketing though, if you’re not going to put effort (and money) into standing out, doesn’t that just defeat the purpose?
Ask any business owner in a tourism-based town (like Busselton); Winter is the hardest time of the year. Store traffic is down, no-one is around, the weather keeps people inside, and money, for some unknown reason, seems to be tighter. Sure there is truth to some of this. But I believe there are some methods small business can implement to ‘survive the winter’.
Can I be frank with you? I am so sick of hearing about mainstream media!! As our lives change and the shift in demographics takes place with Baby Boomers weighing up retirement options in conjunction with the security of their super funds, Gen Y’s pushing hard to blow the cobwebs off executive positions and a growing number of leisure activities available to all age groups, mainstream could very well become a thing of the past.
Last week I set a challenge, of which the response was overwhelming (said with sarcasm), but it at least highlighted (to me) how important it is for grocery brands to brand themselves first – before selling the product, the taste, the quality, the range. Branding is number 1.
Standing-by…Rolling…and ACTION! Ahhh yes. The excitement of the movies; the thrill of the set; the smell of makeup; and the sound of the film rolling. It all seems so glorified doesn’t it. I’ll give you the inside though…it’s a lot of bloody hard work!