As I studied both Management and Marketing at University, I focused a proportion of my time on Human Resource Management. Not until recently, however, have I appreciated the immense amount of overlap in the two disciplines; marketing and human resources. When employees become a commodity and in high demand, human resource management and recruiting becomes more reliant on the principles of marketing than some companies realise.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
After reading Tony’s blog entry of last week, it led me to try and think of an absolutely flawless customer service experience I’ve had. Mind you, I had to search through to the depths of my memory; however I uncovered one experience that certainly ‘takes the cake’.
One of the questions we are often asked is, why don’t you produce much radio advertising? As this comes up a lot, I thought I’d dedicate this blog entry to shedding a little light on the pros and cons of radio advertising, and sharing why we often choose other media over radio.
Market research is one of the marketing terms that gets thrown into the mix along with activities such as product development, branding, promotions and advertising, etc. But I would just like to stress the importance of marketing research and how it makes up an integral part of a wholistic marketing plan.
I realise how old I am when I mention the name Robert Kennedy – Senator, Bobbie Kennedy that is! It happened just the other day in a room full of under 35’s. At first I became aware of the vacant looks and so I repeated his name and like the chorus of the Mormon Tabernacle Choir, back came a resounding “Who?” It was at this point that I realised I had staggered into a time zone which had little or no appreciation of my past world or the greatness of its heroes and their sad departure.
I’d like to pose some questions to all of our readers. Would you pay $100 for a pair of shoes under a seemingly prestigious brand name, when a few weeks later you could find them in a discount warehouse store for $20? Or if you did pay the $100, how would you feel when you saw the discounted price? My answer to these questions would be ‘obviously the brand isn’t that prestigious, if they sell all their products at bargain basement prices a few weeks later’.
Mobile phones are one of the most effective ways to connect with customers on a personal level. After all, nearly 80% of Australia’s population has a mobile phone*, with the majority keeping their phone within arms reach at all times. So what’s happening out there in the world of mobile communications?