Every now and again a few eyebrows are raised over a controversial advertisement. Letters to the Editor roll in, and Today Tonight jumps on the opportunity for a (half) decent story. Emails circulate through offices and it dominates water-cooler conversations for days. More often than not, the big corporate giant who endorsed the ad releases an official statement, then it is taken off the air. Its job is done.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Late last year I wrote a blog article about the evolution of blogging titled soapbox of the 21st Century. I’d like to start the year with something (tragically) fun, which at the same time has serious repercussions. I’m talking about the concept of a fake blog or ‘flogs’ as they are often referred to.
Consumer interactivity has recently become the most talked-about phenomenon in marketing. Consumers now have almost complete control about what advertising they are, and aren’t, exposed to. Everywhere you look, marketing and advertising is evolving at a rapid pace to keep up with this trend. Free-TV and other traditional media are rumoured to be a dying breed; media planners need to be more innovative and outside-the-box than ever before. So where will this new trend take us?
Blogging started out as a personal communication tool, for people to share their thoughts, ideas, beliefs with the world at large, and at the same time receive feedback. This technology has evolved however, encompassing a different type of broadcaster who is speaking to an entirely different audience. There is currently an emerging trend for business to setup blogs on the Internet – thus the corporate blog was born.
Well I’m well-and-truly convinced that there is no such thing as boundaries when it comes to marketing. After reading this blog entry, I’m pretty sure you’ll agree. If you think your target market are impossible to reach, reading this article might just convince you otherwise…
When I use the word, it’s what I call a ‘face puller’. You know the casual conversation where you drop in the odd explanatory term and the guy opposite squeezes up his eyes and a slight dimple appears at the side of his mouth. It signifies of course that the person has absolutely no idea of what you’re talking about but he’s not going to say so. Let’s take a replay here. “Idiosyncratic; a characteristic … that is peculiar to an individual” and believe me when it comes to branding, the word is a big red light alarm.
Again, my blog for this week is inspired by Tony’s blog of last. He raised the question, ‘why are all new technologies automatically assumed as time savers, when most are just time wasters?’ As a constant point of conversation within our office, I thought I’d apply this test to Facebook – Time waster or Time saver?