Part of a marketing strategist’s function is to justify plans and strategy. One area of the marketing discipline, which seems to elude logical explanation, is the question, “Why should I brand?”.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Now before we start, I want to clarify that I am not an environmental scientist. Nor am I looking to debate the existence of climate change nor rising sea levels or the warming of the earth’s crust.
Day to day, I try to recycle what I can, purchase biodegradable products where possible and overall try and adopt an ‘experiences over stuff’ mentality. We can’t all be perfect, but I do think there’s a lot of merit in doing the best we can – if everyone adopted this view to improve just a little bit, the world would change dramatically.
What could be more topical than ‘Donald’. I don’t think anyone in history has been called so many names – and not many of them are complimentary.
I’d have to admit, I think I was undoubtedly one of the most impatient kids growing up! Given I was the youngest of 3, I desperately yearned to do, act-like and have everything my older siblings had.
If you’ve typed “I need a website” into Google recently you’ll know that you can ‘create a website for free’ with a certain company. Cough cough wix cough. Wix has …
After an arrow thudded into the wall above my desk, with a message wrapped around it demanding “I write my blog about ‘value’ and that I tidy up my coffee …