Hands up if you’ve ever given a child a present and they’ve been more entertained by the box than by the object that was inside. My guess is, you’re now reading this with one hand in the air!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
It is fitting that this month’s blogs are about packaging, as we are full swing into creating a lot of it for various clients this month.
For a brand to be loved in today’s world it has to be a living entity much like ourselves.
This week saw the delivery of Jack in the box’s provocative ‘Better Brands vs Better Products’ 60 minute presentation to an audience of the Small Business Centre – Bunbury Wellington. Over 40 people attended with a highly positive response to this potential controversial session.
A subject of great debate in the Jack in the box office recently was, can search engine marketing be used as a branding tool? By concentrating on search engine marketing do you leave your brand behind? Do searchers just view you as another name-less online supplier? Let me show you how search engine marketing can be used in a totally different way to not only build your brand, but take it to completely new places.
Due to the plethora of cooking shows on TV a ‘new’ type of cooking oil has been brought to my attention. The ‘new’ oil in question is Rapeseed Oil. Curious to find out where it came from I did a little research only to find this impostor has been around for years under the disguise of another name.
In researching content for our Albany workshop this week, I stumbled across an interesting legal term: a genericised trademark. In a nutshell, this describes an evolution of a trademark to a generic descriptor of a class of product or service – like ‘googling’ instead of ‘searching’ or ‘bandaid’ instead of ‘plaster’.