Just like purchasing home insurance for an unfortunate event such as a burglary, or car insurance in case you didn’t see that letterbox lurking at the end of the driveway, protecting your brand is incredibly important.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
The production of your brand is as, if not more potent in portraying the culture and values it stands for than any paid piece of promotion.
Your company’s corporate image isn’t just the responsibility of your marketing department, it’s also the responsibility of each and every single employee.
A logo is not a brand! It is the visual cornerstone of which a brand is built around. The bricks that build the brand are culture, experience and what Jack in the box refers to as corporate style.
In the development of a website or other social media, corporate styling is an element that is often overlooked or bolted on at the last minute. But the corporate styling of a website is much more than slapping on the company logo at the end of the development process.
As a Graphic Designer, working without strategy is like working in the dark, blindfolded and with your hands tied behind your back.