Sending emails has become an important and unavoidable part of business in today’s day and age, and it often requires adding a file as an attachment. Like all communication, any documents you send out from your business should be branded, but with email attachments there are additional issues such as file size, security, upload limits and the end-users technical specs to think about. One of the best ways to contend with all this is to make the file a PDF. Surprisingly it seems very few businesses take advantage of the PDF, so I thought I would take a quick look at the advantages of this file type.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
One item I have noticed clients asking for more and more regularly is internal templates, usually in the form of Microsoft Word or Publisher files. Using these kind of templates in-house can be a huge cost and time saver, but what concerns me is how they contribute towards inconsistent branding.
A uniform is much more than a branded shirt on the back of your people. If that is all it is currently, then it’s time for a re-think!
Kelloggs is an iconic brand, and a powerful one at that. So powerful that their products are consistently imitated. So, they’ve invented something that will enforce IP ownership even over their cereal flakes.
In the late 1600’s, Jonathan Swift, the Irish satirist said, “The proper words in the proper places are the true definition of style.” I’ll bet Belfast to a brick that he could never have envisaged how true his statement was when applied to the subject of managing a brand.
Deep cleansing properties. Visibly clearer. All new and improved. Don’t settle for anything less. Because you’re worth it. It’s all part of ‘evo-lotion’.