It’s remarkable how much things can change in the span of a few years. I’ve heard so many comments that companies are experiencing a huge influx of unsolicited job applications or requests. CV’s and resumes that were so hard to come by only 2-3 years ago, are now flooding in from all corners of the world. I also believe some of the rise in popularity of company Facebook and Twitter pages have been due to the increase in job searchers in the market. All of this poses an interesting question – should a company ever stop managing its employer brand?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I’ve met my fair share of people that think culture is nothing more than those funny things you find in yogurt but increasingly the business world is becoming accutely aware of it’s impact within an organisation.
One of the many things I learnt from my Dad was to look after your things so they last, and fix small problems before they become big expensive headaches. The same goes for brands, look after them right through from a cultural level to public relations, and of course the visual communication.
Let’s face it…some ideas work well in isolation but has your concept got any more legs than that? Not every business can but if it is, then you’ll want to make sure you do it right from the very start.
Food manufacturers, supermarket chains and even the fast food giants like McDonalds have all tried the ‘where did my product come from’ tactic to either expel myths about overseas production, an overdose of preservatives, or to create a level of authenticity. The ‘fresh market updates’ we are all now seeing on TV are a prime example of Woolworths trying to break down the ‘national supermarket giant’ perception. I’d like to introduce you to one wholly Australian owned company implementing the grass roots concept so well that we could all learn from them, Woolworths and McDonalds included.
I have often been told that getting a brand designed by a professional studio is too expensive. If you compare it to the figure a local print shop or your ‘friend of a friend’ is quoting then it probably does seem pricey, but chances are, you are not comparing apples with apples. It might help if I explain what branding is.
As a graphic designer I have an unusual love of brands. I love looking at well designed brands, I love reading about brands, I love working out why another designer created a brand the way they did and most of all I love designing brands. What I don’t love is working with brands that haven’t been loved enough to have their finished art completed correctly.