We always stress the importance of consistency in brand application, and an important part of this is constant correct colour reproduction.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
In the past few years I have noticed a lot of large companies in Australia have been changing their branding. This has had me thinking about why a business would need to change their brand and when is the right time to do it?
A logo is made of four basic elements: typeface, colour, icon and name. And it is the design of these elements that create instant identification of the organisation/product or service. There is another element that while not part of the physical logo, is as readily identifiable and even more identifiable in certain circumstances. This part of the equation is corporate styling.
I have always been a firm believer in continuity when it comes to branding but never did I realise just how much impact the subtleties of branding can have until I worked in Canada for a winter.
It’s pretty simple really…just take the third left on your right. Go up about 500m then turn around. Follow that to the roundabout and take the fourth exit and you’re there! Got it?
The American Rifleman’s Association has a well known rebuttal for those who oppose the tightening of gun control. It goes like this, ‘Guns aren’t dangerous; people are!’ Sadly, they’re right! I suppose we could argue the pros and cons for hours but it all amounts to the same thing. Some poor individual ends up dead or wounded.
With well in excess of 20 million active SIM cards now in Australia alone, it’s difficult to ignore the power of this technology. But how can you maximise its use and create connections with your clients anywhere, anytime?