There’s no doubt I’m a bit of a Nazi when it comes to continuity but there is some pretty strong rationale around it…it works!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
The power of colour is everywhere, and it influences our lives without us even knowing! It makes us hungry, angry, calm or happy. Many experiments have been conducted on the effect colour has on our emotions and feelings. And as designers and marketers we need to take this into account when we communicate to the consumer.
I look at a brand like a cake: the logo and livery are the icing on the cake, and the cake itself is the product/organisation made up of various ingredients such as quality, service, culture etc. Sure we can design the icing to look mouth watering and delicious, because this first impression is the key to enticing the consumer to take that bite. But on chomping into the cake if we are left with a bad taste in the mouth there is no way we will be coming back for another bite.
Never before has the marketplace moved so quickly or been accessed by such a complex global audience. We are saturated by fast paced evolving media, we flick through stations and dial through music on our ipod like a steroid infused hamster on a wheel. This brings the question, are simple logos right or even relevant to a brand today, is a simple logo the answer?
I was quite rambunctious as a child, and as a result each time I left the house without being accompanied by a parent my mother would intone, “Aoife, please behave. You only get one chance to make a first impression”. Having matured (somewhat) since those days I no longer need my mother to remind me to watch my p’s and q’s, however the truth of just how quickly humans formulate first impressions has been a source of continuing fascination to me.
In typography the term leading is the amount of vertical space between lines of text. This may sound rather insignificant in the design of an advertisement or brochure etc, but it can make or break the effectiveness of the piece.
Nothing can ruin a headline or a logo design more than bad kearning, well okay maybe a spelling mistake. But this fundamental element of design is often neglected by the designer and unseen by the client, so read on and see if you can spot the glaring mistake in the following example.