Humans are wired to pay attention to colour. From the black and yellow stripes on a bee’s body, to the heavy grey clouds of an impending storm, colour gives meaning to our environment and our experiences within it.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Balance. Sounds simple doesn’t it. So why is it that we view balance differently even when there is only the slightest change? Give this a try…stand with your feet together and look forward. Easy isn’t it? Ok, now find something to stand on – a milk crate, a stack of books, anything with a little bit of height and a small surface area. Stand in exactly the same way…not as easy is it?
Surely choosing the colour, or colours, for your brand can’t be that hard. Pick some nice hues, ensure they don’t clash, finish things off with nicely positioned photography or wording, that’s it isn’t it? Unfortunately, when designing brands, people all too often overlook the importance and significance of colour, ignoring or maybe just not understanding the implications of poorly chosen colours.
So you’re thinking about sending out an email newsletter hey? But have you thought about it’s effectiveness? What about it’s compatibility with other people’s email systems, the design, feedback, research, anti-spam laws, unsubscribes, automated database management, statistics or even a newsletter template? Have I confused you yet? GOOD!!
It’s amazing how quickly we forget the past. I remember the days of chromaline proofs, litho pens, films, bromides and Fuji’s! Don’t worry…I won’t get too nostalgic with you but things were very different in the industry 20 years ago. I was lucky enough to catch the tail end of an era in design and for that, I’m thankful.
I couldn’t think of anything worse than being a font designer. I can’t imagine how they manage to even walk down the street only to find someone has murdered their font! Abuse is rife since the dawning of the home PC and the appreciation for good type has simply disappeared.
Have you ever had those undies that ride? You know the ones. The ones you put on in the morning because you thought that they were a good idea but by the time morning tea comes, you’re already regretting your decision!