Colour is an important and powerful mechanism, especially when it comes to packaging and branding. It can influence a consumer to buy one product over another or to spend more money on what is essentially the same item. Designers use colour, and colour combinations, to create a personality for a product or brand and affect your perception of it’s value.
What do you think the best attention grabber in advertising is?
In today’s digitally obsessed world it comes as no surprise that more and more of our clients are requesting electronic templates as an important part of their livery collection. With email the preferred communication tool for many, traditionally printed livery items like letterheads and brochures are often left on the office shelf in favour of electronic versions.
Imagine an interactive brochure that doesn’t have to be online, can provide a huge amount of information in a manageable context, is environmentally friendly and has the ability to be fully customised. Jack in the box have such a product and we have been using it for a range of different applications to help our clients provide information that wouldn’t have been possible with traditional media.
When we design a brand at Jack in the box we do things a little bit different than a lot of design agencies. To start with we hold a discovery session with the client. We also conduct our own research of the client’s industry and their competitors. We spend hours brainstorming, sketching and working on several different alternatives but when it comes time to present we only ever show the client one solution. We just make sure it is the right solution.
I was recently treated to a night out at a new Indian restaurant in town, accompanied by family and friends. The restaurant setting was inviting and warm and we soon settled in. As we sipped at our wine and enjoyed each others company we noted the above average service and the well designed menu. It wasn’t too long before we received our eagerly awaited meal. The food looked good and tasted delicious, but I will admit, the portion size was small. Unfortunately for some at my table this proved to be a breaking point. Although I was more than happy with my curry it got me thinking about what makes something value for money and particularly how this relates to marketing.
There are many great ways and products that can be utilised to create an eye catching and inviting exhibition stand and below are a few key points that make the job easier.