It’s a funny thing design because it is not a tangible process to create a design, like the process of say building a brickwall.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
In the past few years I have noticed a lot of large companies in Australia have been changing their branding. This has had me thinking about why a business would need to change their brand and when is the right time to do it?
A logo is made of four basic elements: typeface, colour, icon and name. And it is the design of these elements that create instant identification of the organisation/product or service. There is another element that while not part of the physical logo, is as readily identifiable and even more identifiable in certain circumstances. This part of the equation is corporate styling.
I have always been a firm believer in continuity when it comes to branding but never did I realise just how much impact the subtleties of branding can have until I worked in Canada for a winter.
It’s pretty simple really…just take the third left on your right. Go up about 500m then turn around. Follow that to the roundabout and take the fourth exit and you’re there! Got it?
I have spent a fair bit of time recently scouring the web trying to find out what has been happening in the design world of late. What has struck me in particular is the amount of absolutely stunning design that seems to exist for nothing more than to look beautiful. This has got me thinking, what is it that makes a design good? Does it just need to look good or should designers be aiming for something more?
Having recently returned from an extended round-the-world trip it has become very apparent to me how much Australians rely on international visitors to speak and read English whilst in our country. Almost every airport I have ever visited in the world has their signage translated into a variety of languages, that is with the exception of Perth International Airport.