A subject of great debate in the Jack in the box office recently was, can search engine marketing be used as a branding tool? By concentrating on search engine marketing do you leave your brand behind? Do searchers just view you as another name-less online supplier? Let me show you how search engine marketing can be used in a totally different way to not only build your brand, but take it to completely new places.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
A little over 10 years ago the world was a very different place. I was studying at university and going out most nights. It was probably the most social time of my life, yet I didn’t have a mobile phone, a digital camera, or an email address and I wasn’t a member of any social sites like Facebook or Twitter. I didn’t even own a computer!
Jack in the box is please to announce their official partnership with ReachLocal Australia, an International Digital Advertising Agency dedicated to providing a total web presence strategy for local businesses.
Continuing from my rant last month about the lack of personalised email marketing, this time I’d like to delve into some of the smaller (but very important) elements of managing an email database: thankyou pages, double (and triple) opt ins, and auto responders.
Many companies use email marketing. But in my opinion, no company uses it properly, or realises its immense potential. No-one has seemed to work out that it’s today’s catalogue, today’s shop front, and today’s sales person. Let me tell you why email marketing is the most important marketing tool you will ever have.
Do you know many prospective customers could be abandoning your website because they find it too hard to read on their mobile phone? It’s scary to think it could be up to 30% of your website visitors, and this is growing every day.
Now there’s a ready-to-go solution to creating a mobile-friendly version of your website, thanks to the latest innovation from the team at The Box.
If the world of apps, mobile websites, and mobile email aren’t enough to blow your mind, then Augmented Reality (AR) and the new functionality it is bringing might do just that. AR has been used for years, but not until recently has it hit Australia, and opened up the world of mobile marketing in a totally different way. Combined with GPS technology, your smartphone’s camera and built-in compass, AR is turning everything we knew about mobile marketing on its head.