Email marketing sounds easy, but throw in some Privacy Laws and a chunk of Spam and you have a disaster waiting to happen. A well known Australian retailer has just found themselves in big trouble for email marketing without proper database management – and it’s a big reminder to everyone using email marketing to really make sure they’re doing things properly.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Over the weekend I purchased two things from two different stores, of no more than $30 in value, and on both occasions I was asked if I wanted to sign up to their club card/rewards club/loyalty program or whatever they called it. On both occasions, I refused. I did this without knowing a single thing about these programs. Sitting here today, I’m wondering why their attempts didn’t work on me, and probably hundreds of others.
It wouldn’t be the first time you’ve heard me harp on about databases but it truly is the core to the next phase of the marketing cycle and if you don’t get it right then you can forget being the Babe Ruth of your industry…it’s strike out if you don’t even see the pitch!
Before the web 2.0 era, honest consumer reviews and opinions were often hard to obtain. They would be whispered to friends and family, but word of mouth circulated largely out of the business owner’s view. Today, the customer review circulates so freely on the web, it’s amazing to think how public opinion has become.
Sending emails has become an important and unavoidable part of business in today’s day and age, and it often requires adding a file as an attachment. Like all communication, any documents you send out from your business should be branded, but with email attachments there are additional issues such as file size, security, upload limits and the end-users technical specs to think about. One of the best ways to contend with all this is to make the file a PDF. Surprisingly it seems very few businesses take advantage of the PDF, so I thought I would take a quick look at the advantages of this file type.
With the online space as unregulated as it is, it’s becoming increasingly difficult for businesses to truly know whether they are safe from IP infringements. In particular, social media, key words, sponsored links and the like are introducing new IP threats every day. Thankfully, however, a recent Australian IP battle has set a new precedent which prevents trademarks being used as Google AdWords.
When it comes to optimising a website so it improves in search engine rankings, officially known as search engine optimisation, there are lots of possibilities. The top priority is understanding what your target market are searching for, why, and how they are behaving while on the internet. But, underlying that is some other small things which can increase your search engine love, and one of them is encouraging links to your website via external sources. But how?