A few nights ago I was horrified to see a hideous attempt at a TV commercial by an online retailer selling (a few years ago you’d never believe it) underwear. Yes, bras and undies, at bargain basement prices, from an online retailer. Now for every woman out there who has ever bought a bra, it’s almost impossible to buy one without trying it on, or with a professional fitting, but nevertheless, this online bra warehouse is obviously succeeding.
I own a great little kitchen gadget called a ‘Stickmaster Pro’ but through years of use the blender bowl has become cracked and eventually the mechanism that holds the blade snapped off. Being the closet greenie that I am, I was determined not to replace the whole appliance but rather just get a replacement for the broken part.
To many, it is the immortal of the web but has SEO finally met its match? Has the mix of human interaction, social networking and technological advances on all fronts finally caught up? Or am I just another wishful thinker?
While we’re on the theme of email marketing, I thought I’d explore a different topic: open rates. One question we were asked at a recent super online marketing workshop is “what is a ‘good’ open rate for an email campaign”. Whilst we have our own experiences to draw from, I did some wider industry research and the answer, not surprisingly, is “it depends”…
Although we are now accustomed to using email as part of our everyday life, there was a time when it was the new kid on the block in the field of communications.
Picture this scenario, an architect is tasked with drafting plans for a dozen completely identical buildings in a dozen locations across the globe using the local building contractors. This would be an enormous challenge, the plans would have to be very specific, down to the smallest detail as to ensure that variances in their interpretation are kept to a minimum, but the plans would also need to make allowances for the fact that each team of contractors and sub-contractors work a little differently. The architect would need to consider, among other things, the variations in local language, skill-sets, practiced building methods, and materials available. It’s possible that the architect would need to down-spec the plans to the lowest common denominator, either that, or ensure that specialist sub-contractors who are capable of accomplishing the more ambitious tasks are made available to every site.