One web trend I have noticed becoming more and more common recently is the use of intrusive animation. It seems you can’t log onto a news site, a blog, your Hotmail account or even a font website without being bombarded with unnecessary moving graphics mostly in the form of advertisements. These advertisements may get your attention, they do little to convince me to buy their product or even click to find out more.
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I am amazed to hear friends and family with young children discuss the range of information and services available and easily accessible on the internet. For parents, especially women, the internet has become a research source, a source of connectivity, of reassurance, and of interaction. If a strange rash or a dodgy cough gets you worried – help is only a quick google search or forum post away. This online market is growing each day, and if parents are your target market, you need to jump on board!
You may have noted by lack of blogs the past few weeks, it’s been a busy time in the creative room at Jack in the box and it’s all because of a few cows (well 85 to be exact). As an official partner of CowParade Margaret River, Jack in the box have been involved in creating the visual style and some of the promotional pieces for the event which is about to take over the South West.
When it comes to optimising a website for the best search engine rankings possible, the first assumption we all make (us marketers included) is that it should be maximised for key words aligned to your industry or product. So, because you’re in the industry you assume you know what people are searching for, like ‘Marketing Agency’, or ‘Website Design’. But, key words are not as easy as they seem. For example, instead of searching for ‘Marketing Agency’, people could very well be typing in ‘Marketing Firm’ or ‘Marketing Company’. Whatever it may be, the point I’m making here is that you can’t assume your key words – you need to find out what people are really searching for. And the results are often surprising!
Information can be the key to your customers’ hearts. This concept is something that we have discussed with several clients lately and has introduced them to a different way of thinking – not marketing, but education. It’s about becoming ‘the authority’ on what it is you do, through the simple task of providing information.
Are you a dancer? Can you ballroom? Cha Cha? Jive?