Being a huge fan of the snow, I was lucky enough to spend the past two weeks skiing in Japan. Whilst there, I came to realise how much the internet and technology have come to play a part in how we approach this, and many other sports. Gone are the days when you wake up to half a metre of snow and it’s a complete surprise.
Electronic forms of marketing, such as email campaigns, can be a very cost effective and personal way to communicate with potential customers, whether the objective is to reinforce or change the perception of a brand; create awareness of new products or services; and even a call-to-action. Electronic marketing is a powerful tool in the marketer’s arsenal and with the amount of tracking data available, it’s one of the more measurable and accountable activities.
I hope you’re prepared, because mobile web browsing is predicted to overtake desktop web browsing by 2015. In just a few years, your target market could be solely using their phone to research and even buy your product. Can you afford to miss this boat?
Good news! The ever-popular Super Online workshop series is continuing into the first half of 2011, with new workshop dates and venues recently announced.
Email marketing has changed remarkably in the past decade. Most of you will have noticed the obvious switch from text-based content to the visually loaded HTML based email we receive today. Marketing emails today can have as much visual impact as a double page spread in a glossy magazine, but in my opinion the biggest and most important developments for us marketers have all been happening behind the scenes.
A few weeks ago artichokes were on sale and they looked good so I thought I would try them on the menu that night. When I got home I realised I had never cooked fresh artichoke and had no idea how to start. Not to worry though, I just jumped online and ‘Googled’ it. Within minutes they were slowly cooking away.
I’m a mayor. I’m actually a Super Mayor. In fact I am the mayor of over 10 locations!