theboxBlogMedia

Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.

Digital dilemmas

by

Digital TV in regional WA has certainly been a popular topic over the last 12-18 months. In the absence of anything official, consumers are clutching to whatever information they can find on the WWW, which is rife with comments, blog posts, articles and forum discussions. Regional WA residents, I believe, are genuinely offended at being left last on the digital roll-out list. In my constant digging on the issue, I’ve found some more information about the rollout, and a new channel, TenWest, that I thought was worth communicating, since communication about Digital TV stations has been so hard to find.

Read More

Home run data

by

It wouldn’t be the first time you’ve heard me harp on about databases but it truly is the core to the next phase of the marketing cycle and if you don’t get it right then you can forget being the Babe Ruth of your industry…it’s strike out if you don’t even see the pitch!

Read More

Stabbing in the dark

by

Buying media is not easy. And, it is not made any easier by the lack of official measurement, or the knowledge that the little measurement that is in place has some pretty big holes. A media buy is as much about gut feel and applying your own experience than examining data.

Read More

The parent shift

by

I am amazed to hear friends and family with young children discuss the range of information and services available and easily accessible on the internet. For parents, especially women, the internet has become a research source, a source of connectivity, of reassurance, and of interaction. If a strange rash or a dodgy cough gets you worried – help is only a quick google search or forum post away. This online market is growing each day, and if parents are your target market, you need to jump on board!

Read More

Getting pushy

by

In a world of instant gratification, instant coffee and instant food, is it hard to imagine that more and more people expect instant marketing?

Read More

Loving to hate

by

Like the many millions of other users of Facebook, I have succumbed to becoming a fan of meaningless ‘groups’ which try and make a statement about some sort of topical issue (aka the ‘Busselton needs a nightclub’ group). One ‘group’ that I found particularly interesting was the ‘I hate Rivers ads’ group. Upon further investigation I was shocked to find that over 100,000 people are fans, and the page is filled with blasphemous, uncensored comments about why people hate the store, and their advertising so much. Every business, large or small, encounters some form of bad PR, even if it is just in the form of a verbally unsatisfied customer, but the River’s example proves that management of bad PR is very important – let it go and you could have 100,000 people communicating their dissatisfaction to the masses.

Read More