Anyone in advertising knows that as the temperature goes up, traditional media consumption goes down. This is why the only programs on TV at the moment are cheesy Christmas movies or Simpsons re-runs, and Summer media space is sold at discounted rates. Instead of giving up or slowing down your media spend during this time of the year, consider how you can do things differently – like getting involved with my favourite Summer marketing tool, outdoor cinema.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I love an innovative new advertising idea, and feel it is my duty to tell you all about it. The other week I stumbled across ‘walking billboards’ and have fallen in love with the idea. Not only are they innovative and effective, but extremely affordable. To me, that’s a winning combination.
New technology has always been a birth place for the marketing industry and the iPhone has been no different.
Having been exposed to the ‘behind the scenes’ side of advertising for years and having studied the persuasive techniques marketing companies use, I guess I am a little more cautious when it comes to advertising than most people. I analyse advertising and try to decipher what the advertiser was trying to achieve and what techniques they have used to do this, rather than just absorb it passively. To a degree I assumed this is what most people must do but after a discussion with some friends the other day I was proven very wrong.
We all know the game. You face off with a partner and attempt to psych them out with some tricky combination or sequence that leads to victory, right? Or perhaps you’re a consistent player with a very steady “I always go with rock” mentality? However you play it, it’s a game of chance. But what if you had a better idea what your partner was about to do?
We’ve all seen the advertising for the digital TV rollout, and some regional WA residents have been lucky enough to experience ABC and SBS’s digital channels, but what’s going on with the commercial stations? We’re all waiting with baited breath for some form of formal announcement, but unless you really dig around for it, information about digital TV in regional Western Australia is very hard to find. Let me shed a little light based on my recent digging.