Booking media is about more than just ensuring you select the correct publication, website, television program or radio station for your target audience. You also need to consider if the size or duration is correct for the creative concept.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Call it what you like, but advertising is an investment. It’s your biggest juiciest stake in your business and how you treat it may easily decide the fate of your organisation.
Most aspects of marketing ‘seem’ pretty easy. Most people would tell you that they have some idea about marketing. Many confuse advertising and marketing. While others don’t believe that they can do what the ‘big boys’ do.
I was at a media event the other day and I couldn’t help but notice that everyone seemed a bit flat, which is most unusual when free booze is involved. I guess it’s understandable, with the alarming number of recent job cuts by Fairfax and News Corp, and the slow decline of revenue generated by traditional media advertising, it’s not surprising.
Sitting down at the end of a hard day’s work and watching TV has never been so darn complicated! Who said you could never have too much choice?
Spreets, Cudo, Groupon, Jump on it… this isn’t just X generation online slang, it’s a serious business opportunity every business owner in Australia should familiarise themselves with. These massive online communities offer deals, via a unique business model called ‘Group Buying’, and are growing in strength and popularity in Australia at a rapid rate.
Ever watched a movie and missed twenty minutes of footage because you’ve fallen asleep? Annoying isn’t it? A friend of mine who loves the ballet once told me he received an urgent business call in the first interval of ‘Coppelia’ and when he went back for the third sitting he’d totally lost the plot. I guess it’s about continuity and it’s easy for me to see how this fits into most of the corridors of our lives. It is of course a vital part of advertising, despite the fact that most businesses do not consider the issues when they are planning their advertising