If you have a product with a core target market of anyone aged 15-25, you’re probably finding them very difficult to communicate with. Unless you’re on Facebook, Myspace, or Twitter, you may as well give up. Many companies are sharing your pain. But one very popular and fast growing method, building on the concept of participative marketing, is the ‘brand advocate’ idea.
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Now that advertising has evolved to the digital age, the poor traditional alternatives (free to air TV, radio, newspapers, magazines) are being left for dead. Unfortunately, unless they can rid the ‘inflexible’ label they’ve so rightly earned, it is destined to stay that way. Thankfully, there are some media outlets seeing the need for flexibility and are embracing it. I thought I’d bring you a small taste of the plethora of creative ideas being pioneered by some innovative newspaper publishers.
It’s no longer just about teens and tweens. It’s a serious business and if you’re not at worst looking at it, then you’ll soon find yourself behind the pack.
I think it’s human nature to play. To fiddle. To explore. I mean since the dawn of time we’ve been picking and poking everything to try and get a better understanding of it. So it stands to reason that we are still curious creatures then…yes?
Everywhere I look it seems that the most popular question small and medium businesses are asking is, “How can I do my marketing on a shoe string budget?” It’s a term we’re a little uncomfortable with here at the Box. Not because we want to take your money, but because of how it portrays marketing as a profession. I’d like to take this opportunity to change your attitude to the terminology ‘shoe string budget’.
TV advertising can get a bit stale sometimes. Many businesses make the mistake of thinking that content is the only place for creativity. But it shouldn’t stop there. There’s length, format, placement, stations, programs, time slots, frequency of rotation and much more to consider. All it takes is some ‘outside the box’ thinking…
Perhaps I’m naive or was brought up differently but where has morality in the world of television gone. I mean I’m not stupid! We’ve been pushing the boundaries for a long time now but when did it become okay to use (or abuse more accurately) a horrific situation in the name of winning popularity. If you don’t know to what I’m referring too, I’m talking about…