Device-ive Engagement

It used to be cut and dry. Simple. Everyone got it. You watched TV for TV. You used your phone to make calls. And you jumped onto your computer to surf the internet.

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Bending Trending

Trend watching is big news in marketing. Business watches the trends and follows the ideas almost religiously. We all like successful formulas and let’s face it, if consumers become conditioned to those trends maybe logic demands we meet their expectations. But is it a prescription for success?

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What is your mission?

Over the last two years, Jack in the Box has been involved in facilitating strategic and action planning workshops for community and NFP organisations.

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Social… What?

I have always been naive about social media. I confess that despite my understanding of sociology I cannot for the life of me get a handle on why people would declare their most private moments to a world wide audience? Then again, that’s what my folks called ‘The Generation Gap’.

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Feed your pet or it will die

Social media is like a pet. For your pet to survive and prosper you must feed it regularly with good wholesome food. Well thought out and stimulating food content is important to provide energy and growth

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