Creating a strong positive emotional bond between your audience and your brand is pretty much the holy grail of social media for a business.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Not long ago, in a time when we were amazed and astonished at the wonders of the facsimile machine, that we were, by the very nature of things, more aware of each other.
I have worked many retail jobs in my time including a check out lady in my gap year. Then I went on to work in clothing stores throughout uni and guess what? I found a real element of fun in all of those positions.
Creativity is such a subject matter. We face the dilemma of its value every day. In a month that has focused on conceptualisation, I thought it would be timely to focus on how this is valued and why concepts need to cost money.
So what’s the fuss about? What’s the big deal? Your phone’s got a camera and you got yourself an App. that assassinates cats at fifty paces; the office has hot and cold swinging doors and your Mother in Law’s bought a Jeep?
Today there are many challenges facing our Not for Profit (NFP) organisations.
The foremost being the current Government policy for funding of many community service programs is now to be tender based.
It’s my belief that people create their own truths and nothing more starkly demonstrates this than the myth of commercial name ownership. I’ve lost count of the number of times business owners have, with passionate conviction, told me that the ownership of their company name is theirs because it’s ‘registered’ with ASIC.