Have you ever thought about why we call them ‘typefaces’?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
“Shh! You can’t use that word in business, it’s blasphemy. It’s heresy; you’ll be burnt at the stake; you’ll die of a thousand cuts. No-one should utter it’s unholy name.”
Nothing drives me more insane than lack of data. Continual performance assessment and the starting point for any strategy is research. Research can be made very difficult if there is no data to dissect. The little things consumers say, the amount of people coming through the door, the number of phone calls and outcomes are all important in determining the current state and direction of a business.
I have been very fortunate over the last 6 months or so to be involved in The Orange Seed Project, the project is the clever collaboration between Jack in the box and The West Australian. The two businesses have joined forces to help WA not for profit organisations grow and develop, therefore giving them the ability to help more people. Being involved at ground level has meant I have been able to experience these organisations first hand, and the truly remarkable people we have in Western Australia.
Community is a new reality when you move from the busy city to a regional town. For me it happened 20 years ago but it was neverth less a culture shock. Suddenly the local issues, of which I was once blissfully unaware, exploded like cluster bombs around me and dodging the flak became a serious occupation. Yes, community is powerful and to be respected but relative to my line of work I see it as plain ‘dangerous’.
I’ve been fortunate enough to be around the Marketing Industry for nearly 2 decades now and in that time I’ve seen a dramatic shift in how things happen.