Just like purchasing home insurance for an unfortunate event such as a burglary, or car insurance in case you didn’t see that letterbox lurking at the end of the driveway, protecting your brand is incredibly important.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I’ve spent many an enjoyable afternoon mulling over this question as, I’m sure, have most of you. But what is the answer and does it really matter?
You’ve just been handed the reigns to your new website. Awesome. Now what do you intend to do with it?
Strategy can be defined as: “A plan or policy designed to achieve a major or overall aim.” Strategic Marketing is about defining what an organisation needs to ‘be and become’ to provide the best possible service for its client.
In the development of a website or other social media, corporate styling is an element that is often overlooked or bolted on at the last minute. But the corporate styling of a website is much more than slapping on the company logo at the end of the development process.
With a huff and a puff I have heard many a person say “it’s too hard” to keep a business Facebook page running. “I can’t be bothered” and “Oh I completely forgot we had that and I haven’t posted since 2011” are others that have been thrown about without a care because it just doesn’t seem that important.
It was interesting to see the reaction when we sat down and discussed that this month we’d talk about ‘Sustainable Marketing”. The first question that came to the fore was “What actually is Sustainable Marketing?”