What I am getting to here is what goes around comes around, and going right back to basics is a societal shift that I’m pretty pleased about. Old Breakthroughs become New Breakthroughs, just like the coffee keep cup.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
A car cruising around space may seem pretty cool to a lot of people, and it certainly is a breakthrough in terms of both PR for Tesla and the tech required to put it there.
Knowing your enemy, competitor, their movements, their pathway. Understanding their weapons, their products, the benefits. Understanding the territory, their prime market targets, their consumer behaviours, it’s all influential as to how you plan the war, the strategic marketing plan, the tactics and the way forward.
As a strategist, I believe the underlying component of success to any campaign, brand, digital communication or marketing idea is planning – yes, the dirty word from a creative designer’s perspective. Working in an agency environment, I choose not to raise the white flag and surrender to the dark side!
Likening an advertising campaign to a campaign of war throws up many likenesses and many have found that battle strategies have worked for them as business strategies.
Even though I may see the strategy department as the evil negative force that wants to destroy all the beauty and light that is design, I accept that their input from all the boring statistics.
Have you ever arrived at a familiar destination without even remembering the drive, or have you accidentally driven in the direction of work instead of heading somewhere else? In terms of mental mechanics, this process is known as the ‘autopilot’.