So you’ve got a flash new logo. It has cleverly defined your corporate culture, your direction and positioned you in both the right market place and the mind of your targeted consumer (either that or you got your brother’s new girlfriend who has a flash new iBook with a desktop publishing program on it, to do it for you in exchange for a cheap bottle of Vodka) nevertheless…you have a logo!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
On the weekend I visited a shopping centre, intent on finding a new pair of jeans. Any woman knows that jeans shopping is up there with bathers shopping – a dreaded, awful experience; full of disappointing size expectations and pledges of future dieting. Therefore, I was already in a less-than-positive mind-set.
This Friday I’ll be in Karratha speaking at a conference for the Pilbara Area Consultative Committee, focused on riding the current boom in the region…
Well it’s that time of year again. I’m planning my annual holiday. This year I’m trying to save money so I’m staying close to home, perhaps with a trip up the coast to beautiful Coral Bay and Exmouth. In my extensive internet searches for somewhere to stay, I stumbled across yet another excellent example of customer service (there must be something about me and travelling).
In 2007 Andy Berndt resigned from Ogilvy & Mather, New York to head up Google’s new ‘Creative Lab’. The new unit is described as a lab focusing on ‘innovation’ and dedicated to finding ways advertisers, agencies and entertainment companies can intersect.
I remember when I was younger (much younger) and I attempted to make a packet cake with a friend of my mine. Now you couldn’t get much easier than a packet cake now could you – or at least you would think!
We managed to miss a vital ingredient…2 eggs. That cake came out of the microwave so hard that even the family dog wouldn’t even eat it!!
“For some years I have been afflicted with the belief that flight is possible to man. My disease has increased in severity and I feel that it will soon cost me an increased amount of money if not my life,”
so wrote Wilbur Wright in the year 1900. Some three years later, 17th December 1903, on the wind swept sandy beaches of Kitty Hawk, North Carolina, Wilbur and his brother Orvill flew the world’s first powered aeroplane. It lasted a scant twelve seconds and covered just one hundred and twenty feet. The Wright brothers had arrived and so had the age of flight, despite their detractors, the unbelieving, the doubters, the abominable ‘no’ men.