Target is the quintessential department store – around since the 60’s with one of the most iconic logos in the world. The problem with being a massive department store competing with many others trying to tap into a growing market, is that price becomes the only differential. Target, up until the late 90’s and early 00’s, attracted a very different type of customer. With the other department store retailers such as Myer and David Jones muscling them out of the higher positioned category, where was Target’s niche? Where did they belong?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Okay folks, I am going to tell it how it is. Business confidence is down, consumer confidence is down, the sharemarket closed today at a four year low, things are starting to look a little hairy. Without being overly dramatic the business landscape, for the time being, has changed considerably, consumers are tightening the purse strings and are more picky than ever with where they spend their money. And as consumer spending habits start to change businesses invariably start realising just how important consumer loyalty is to their survival.
We’ve examined literally hundreds of campaigns and strategic marketing ideas over the years and what strikes me as odd is that almost all of those which fail, do so due to a consistent omission.
To 99% of the population type is simply a font like Arial typed on the computer and printed out, end of story!
To the designer it is a whole new world where we type geeks get excited by the ascenders and descenders on letters or the slant of the cross stroke. At first my wife found it quite interesting that I could walk past a sign or pick up a magazine and tell her the name of the fonts used, now I don’t say a thing.
In September 1939 many would recall the Germans invaded Poland, historically marking the beginning of the Second World War. My Grandpop fought as part of the English army and was captured twice and escaped twice in El Alamein. Far from a violent man, he was a man of honour, a loving husband and father, and an exceptional carpenter. Above all else, he believed in the fight for freedom and as many mark remembrance day with there own stories, we take the time to thank the men and women who made the ultimate sacrifice for the incredible freedom we enjoy today.
If you’re looking to Green your organisation and reduce or offset your carbon footprint, be sure you do your homework. Making false ‘Green’ claims is a topical issue of late, with many manufacturers over-utilising ‘Green’ terminology or utilising ‘Green’ symbology in an attempt to get the Customer’s attention. The ACCC has recently come down hard on organisations making false or misleading ‘Green’ claims. So when do you know if you’re crossing the all important legal line?
Ahhh, yes. The spirit of Christmas. Can’t you just smell it in the air. With shopping centres in full flight with decorations and merchandise it’s hard not to notice it’s almost ‘that’ time of year again. So are you ready? Or have are you struggling to fit everything in to the last 50 days?