As you may have heard, Jack in the box is on a mission to offset their carbon footprint. As a starting point, I’ve even resurrected my mountain bike of childhood years, which still bears the scars of many embarrassing and painful moments, for a mighty 4km ride to work on Wednesday 15th October – National Ride to Work Day. As the self-nominated researcher for this ‘green’ project, I’ve uncovered some interesting information, resources and companies all taking advantage of this emerging trend. Let me share with you some of the highlights of what I’ve uncovered.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Each week when sitting down to write my blog I stop and start about fifteen times before actually getting a whole sentence down. I know this because I have counted the amount of times I have laboured over a paragraph, a sentence, a word even, before re-reading my work and unceremoniously selecting the lot and hitting delete.
Let’s not mince words, we’re in the middle of a financial mess and it’s difficult to take in the happenings of recent times. I’m no financial genius but I’m aware of how things so distant from our own shores can impact on the local economy. The frustrating fact is that because it’s so distant, there is little we can do about it in a macro sense. So as a strategist how do I believe companies should consider their futures?
We’ve all heard the saying – “There’s no I in TEAM” and it’s not just true of sport. It’s also true of your logo!
Magazines seem to be the latest casualty in the traditional media take-over, with recent Roy Morgan data showing a marked decline in readership, especially for big-name gossip publications. With ‘The Bulletin’ shutting down earlier this year due to online pressures, and ‘New Woman’ closing its doors, the future does look bleak for published media. Or perhaps not?
Shakespeare was a ‘rocket’! Who else could ask a crowd to “listen up” by beseeching them to “lend me your ears”? I have to confess that good old William doesn’t do much for me and despite his wonderful composition and traditional phraseology I can’t get my head around most of his communications. But I’m not a complete Philistine and I do try to get ‘savvy’ with ‘Bill’ from time to time.
I’m not a very good cook to be honest. In fact, it’s fair to say that I am well below average. I struggle even to make a packet cake let alone something more complex that would require any type of preparation! Unfortunately, this is also the approach that many people take to their campaigns. Armed with a little bit of knowledge and desire to ‘just be out there’, they book some media…and that’s where the disaster starts.