Well my break was wonderful, relaxing, sunny, warm – all one could expect from a holiday. What I didn’t expect was a myriad of bad experiences – not created by bad service, bad food, low value for money or anything like that – but created by rather vocal complaining customers, which I managed to encounter at every turn. From a marketing perspective, the customer’s complaint is something businesses need to pay very close attention to. But lets look at the impact of vocally dissatisfied customers from a different perspective…
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Today, there is a very special breed of what I will loosely call ‘people’ – sadly they are a growing group, who manage to find the manure in even the cleanest stable. I call them ‘The Abominable No-men’ or women if you like. They see doom everywhere and they scare the living daylights out of an optimist such as I.
If you’re not a member of one, you’ve certainly heard of at least one of them and more than likely know someone who is on one. That’s right, I’m talking about a social networking site. MySpace and Facebook are the two largest at the moment and are growing rapidly every day. So what impact are these sites having on business in general and is there a place for these sites in your business?
There is a freshness to a new book like no other. The clean feel of a newly printed page; the graphics on the cover shimmer and its hard smooth texture is pleasing to the touch. That new odour of freshly printed paper that urges you to listen as it speaks with every rustle of it’s pages. I realise that this great pleasantry is reserved for only a few. For those who are in love with books; who enjoy the possession of something delivered by another human’s experience; for people who understand the joy of reading.
Well last night was the official opening of the inaugural CinéfestOZ French Australian Film Festival and what a night it was. Having been heavily involved with the festival since its conception early on in 2008, the Jack in the box team were elated to find the Ace Cinema packed with enthusiastic guest and film enthusiasts for the official opening cocktail party.
I’m yet to meet a one armed economist! I long for the day! In fact I’m so preoccupied with this goal that I’d go out and search for one if I had the time. I admit my ambition is driven by one assumption which is of course that a one armed economist couldn’t possibly say, “On the other hand?”
Every economist I’ve heard from is an ‘accordionist’, – they play both ends against the middle. You know the type, “It’s going to be like this, but on the other hand it could be like that”. Whatever, their a dangerous breed! They mention ‘inflation’ and the world responds with panic; they talk up the stock exchange and the bull comes out of the pen. They’re influential and from a two handed perspective they’re never wrong – how could they be at ‘two bob each way?’
In 2002, Seth Godin wrote a book called “Purple Cow” in which he wrote “If you’re the same, you’re invisible”. To be honest, I couldn’t agree more. It’s an age old argument between client and agency and one that I’m sure will continue for decades, if not centuries, to come. But the landscape is changing. Agencies such as Jack in the box aren’t just presenting radical ideas with little substance. Adland is beginning to realise the importance of results and that key to all this is communication.