The results that can be achieved through Search Engine Optimisation (SEO) are hard to dispute. From recent efforts, I have seen a client’s Google ranking move from page 30 to page one for a targeted search phrase. In the early days of SEO – utilising the correct keywords in your metatags, key search phrases in your copy and more recently creating reciprocal links with suppliers, partners and relevant industry groups were ways to boost your search rankings in an attempt to increase the number and quality of web traffic via search engines to your site. As search engines are becoming more sophisticated in the way that they deliver search results, many of the tried and tested tricks of the SEO trade are going out the window but I see this as an opportunity for the industry.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
When walking my pooch on Saturday morning, carrying the ever-reliable ‘doggy bags’ in anticipation of that fateful moment, I reflected on the fact that the Shire of Busselton went down the biodegradable doggy bag path some months ago. I also recalled that the South Bound festival, which doubles Busselton’s population for a weekend each January, also went down the biodegradable path recently, with biodegradable cutlery and other food-service packaging. I wondered – who else is jumping on the ‘biodegradable-band-wagon’?
Last weekend, mentally exhausted after a weeks hard grind, I decided to escape life, veg. out and watch television with a vengeance. After a weekend of remote control power usage, I now know why some people believe that television commercials are more talked about than the programmes. By coincidence or divine intervention, I found myself watching a show called ‘Law and Order SVU’, which I quite enjoyed. After all, the script was full of tragedy and disasters that weren’t happening to me and so I empathised and was uncomfortably entertained by someone elses story – but then I had to remind myself, it was a story – that is until I noticed the chilling subscript at the end of the titles. ‘Based on a true story’ Oops! Not a good sign.
Many of you may only just be getting settled into using IE7 or Internet Explorer 7. As web designers it’s an ever increasing issue as to what standard to match when designing a site. Previous versions of the IE have not always met the latest standards set in the industry but many consumers have yet to make the leap. Now we have a new challenge….IE8!
Every now again, there is a brilliant ad which rises above advertising mediocrity. The particular one I am referring to in this case is Foxtel’s ‘whistle’ or ‘lost in time’ ad. As someone in the industry, it is a breath of fresh air to watch a great, feel-good ad like this one.
I’ve spent years bemused, and sometimes amused at the decisions made by some small businesses. Up until yesterday, possible the greatest mystery has been why clients do not take advantage of an agency’s print management facilities. They commission us to design and conceptualise their brand – arguably a company’s biggest asset – then they take the artwork to a printer, often unknown to them, and think they’ve saved money. Beside their obvious inexperience at finding the RIGHT printer they also lack the technical know how and the inability to know what quality work is – yet they believe they are saving money.
I read an article the other day in an industry magazine which left me in total shock! It was written by a hi-profile strategist in a major Perth agency and was on the subject of women in our industry. For whatever reason, the marketing / advertising world (in most cases) seems to have found itself still revelling in the afterglow of the 80’s and many are still finding it hard to come to terms with the reality of today’s market. It has only been recently that the whole revelation has hit most, that women are not only an important part of the market we should be marketing to, but are an essential element of the fabric of a good agency.