I read an interesting case study recently on a company involving their customers in their marketing. You’re probably thinking – ‘so what, that’s nothing new’. But I thought this approach was really innovative, and one retailers of all sizes could adapt and use in their own way.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
In a triumph of the regal and the pompous, monarchists [with a small ‘m’] have rebelled at the new advertising campaign by South Australian brewer ‘Coopers’. The fun concept with a tag line that says ‘Forget the monarchy, support the publicans’, has outraged the Australian Monarchist League’s National Chairman, Phillip Benwell. His complaint is with the phrase “Forget the monarchy” and the regal supporters didn’t miss when they complained to the Advertising Standards Bureau and the Electoral Commission.
In a triumph of the regal and the pompous, monarchists [with a small ‘m’] have rebelled at the new advertising campaign by South Australian brewer ‘Coopers’. The fun concept with a tag line that says ‘Forget the monarchy, support the publicans’, has outraged the Australian Monarchist League’s National Chairman, Phillip Benwell. His complaint is with the phrase “Forget the monarchy” and the regal supporters didn’t miss when they complained to the Advertising Standards Bureau and the Electoral Commission.
I read an article on the weekend that really irked me. It wasn’t the content of the article that shocked me (though it should have – it was regarding the sexualisation of girls), or the massive generalisations it espoused (to the tune of practically blaming feminism for the rise in violent female behaviours), it was that the article almost entirely rode on the back of a tired, unsubstantiated cliché – advertising is to blame for practically all of society’s ills.
Marketing, like any industry, goes through trends and phases. Over the past few years the ‘in-thing’ has been Search Engine Optimisation (SEO). Independent dedicated SEO companies have popped up everywhere, and the majority of businesses have now finally caught onto the trend. For a while there, it seemed to be the magical remedy for failing websites. Cheap, easy, effective. But now – after the majority of business has caught on and people are starting to abuse it – is it still working?
If I were a nuclear scientist I’m sure I could not be asked the proverbial question more often. “What’d ya do?” they ask. And there lies the first of the many dilemmas this question poses. What do I do?.. …I know what I do but the complexities and the variety of disciplines are such as to leave me tongue tied. In fact so complex is the final response that I have decided to make it the subject of this extended blog.
Hugh Mackay once stated “Erosion is more effective than explosion”. It makes so much sense, rarely is any behaviour or attitude converted instantaneously. Changes in behaviours happen gradually, people need time to trust the validity of new occurrences, simply put – they take to adjust.