Lafcadio Hern ended his ode to words with this lasting phrase,
“Because they cannot perceive the pouting of words, the weeping, the raging and the rocking of words. Is that any reason why we should not try to make them hear, to make them feel?”
He was of course referring to those who do not appreciate the beauty of words.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I spend a lot of time analysing consumer behaviour. Behaviours are affected by so many factors that my job can be mind boggling at times. The issue that has been receiving most attention of late in Consumer Analyst circles is the effect of the current Australian economy on purchasing decisions, especially in the retail environment.
This morning I have read a number of articles reporting on the results of Channel Nine’s recent attempt at regaining some of their retreating market share. The most recent edition of the Sunday Times reveals that Nine still has a very small lead over Seven nationally, but in Perth, Seven is the clear winner. This comes despite the success of the controversial Aussie program, ‘Underbelly’.
Deciding whether to use a .com or a .com.au domain suffix is one of the questions we have to field from clients who are making their first foray into the World Wide Web.
Most client are savvy enough to know that .com suffixes are predominantly found on the end of global URLs as well as sites from USA, while the .com.au is strictly reserved for Australian websites.
I’ve never had children (well none I know of!) but I think I can appreciate the feeling of being a new parent. Last week, Jack’s latest baby was born – our msgbox eMinder system. This was a pipe dream that rattled around the studio for sometime until both Lee and I decided that no one actually had a system that would do what we needed…so we built one!
As a strategist, I often recommend that clients embark on the development of a document called a ‘Style Guide’. In the advertising industry they can be called many things: ‘Standards Document’, ‘Brand Manual’, ‘Logo Requirements’. But what makes one so important? Why do we recommend them so strongly?
That’s right – today marks the 8th Birthday of one of WA’s most innovative Marketing and Advertising Agencies | Jack in the box.