When it comes to optimising a website so it improves in search engine rankings, officially known as search engine optimisation, there are lots of possibilities. The top priority is understanding what your target market are searching for, why, and how they are behaving while on the internet. But, underlying that is some other small things which can increase your search engine love, and one of them is encouraging links to your website via external sources. But how?
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I’m constantly amazed by how many businesses seem to love to play hide and seek with there products and services. Having been involved with and overseen a vast number of companies over the years, I have too many examples of places that have exceedingly great products and services but seem to want to make sure nobody knows about them!
Entering, growing, expanding, acquiring – these are client objectives we deal with every day. How can I be bigger? How can I sell more product? But every now and again a client throws us a wobbly one – how do I get out?
There are many reasons I have chosen to live in the South West of Western Australia, and being a lover of the great outdoors the relatively untouched, natural beauty of our beaches and forests definitely rates high on the list. Understandably then, it irritates me when people blatantly pollute this natural environment. Whilst passing tourists do contribute to the litter on the side of the road, the type of pollution I am most concerned about is that created by local businesses – namely in the form of excessive and poorly designed signage.
Tasmania has recently begun one of its largest advertising campaigns, to clearly position itself in the mind of the consumer as ‘the place to visit in winter’ under the line: ‘a world apart, not a world away’. It’s not only a beautiful marketing campaign with some really strong messages, but it’s an example of some careful and clever strategic thinking.
I’ve discovered that silver hair and a shiny head equals brain dead.
How can I be so sure? Easy – all the young ones tell me so. And I must confess that their aptitude with the techno world does leave us old farts a little disadvantaged and somewhat badly damaged. Let’s face it, how humiliating is it to discover that next door’s five year old is a whiz kid with the VHS.
We see it happen all the time. A client comes to us with a new business idea or is ready to re-position an existing business and they want a fantastic brand and/or website. They invest time and money getting us to create something stunning but then when it comes time to start trading they wonder why no one knows about them. What they have forgotten about is creating a business plan and having a promotional plan in place to promote their new look.