Being innovative is never easy – on any level. From coming up with a unique concept to the selling of that concept to a client. The whole process is a hard and often dark road.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
With the online space as unregulated as it is, it’s becoming increasingly difficult for businesses to truly know whether they are safe from IP infringements. In particular, social media, key words, sponsored links and the like are introducing new IP threats every day. Thankfully, however, a recent Australian IP battle has set a new precedent which prevents trademarks being used as Google AdWords.
It’s been happening for years and there’s no denying the interest a good leak creates. The real question is, how many happen accidently and how many are planned and brilliantly executed?
Buying media is not easy. And, it is not made any easier by the lack of official measurement, or the knowledge that the little measurement that is in place has some pretty big holes. A media buy is as much about gut feel and applying your own experience than examining data.
One item I have noticed clients asking for more and more regularly is internal templates, usually in the form of Microsoft Word or Publisher files. Using these kind of templates in-house can be a huge cost and time saver, but what concerns me is how they contribute towards inconsistent branding.
I love it! I thinks it’s the future and I’m absolutely sold! It’s simple! Easy to use, nifty, stylish, light, prestigious and techno blingworthy. It’s Apple’s iPad. And if you haven’t read about it or seen one you should.
It frustrates my wife no end how I can come home and not notice that she has cleaned the entire house or that the boys have strewn every toy all over the house, yet I will notice and get annoyed at the smallest design flaw in something.