Web 2.0 is one of the biggest buzzwords circulating on the web at the moment. If you don’t know what this term means, don’t fret because you are not alone. If you want an overview of what it’s all about, read on…
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
In describing what we do, and what I do specifically, it is difficult to describe what exactly media is, and where the boundaries lie. Most people think media is newspaper, television, radio, magazines etc. But in reality, it is much more than that. It is because of this ‘grey area’, that at Jack in the box we have our own definition of ‘media’.
I can see him now, arched over his fist; stark rollicking naked; tight, curly locks and a deep sense of discovery in his stoney eyes. The ‘Thinker’ is a bronze and marble sculpture by Auguste Rodin, held in the Musée Rodin, in Paris. It depicts a man in sober meditation battling with a powerful internal struggle.
Last year I went to an event in Perth, presented by the guys from Port 80 called Ideas 3. Although it was some time ago, I felt on reflection, that it was well worth sharing the knowledge and insight I gained with you all.
Having started my career at the Jack in the box as a finished artist, I have well and truly learned the importance of good finished art. And I don’t mean fantastic graphic design, well designed business cards or even an original logo design. What I am talking about here is meticulous attention to detail in the final file that gets sent to the printer, signwriter or web programmer.
One of the most common questions I’ve been asked in regard to email newsletter campaigns is about the differences between hard bounces and soft bounces. The bounce rates of any email campaign is an important number that you’ll want to keep in check to make the most out of your database.
The marketing and advertising industry often seems glamorous to those external to it. You can be creative without boundaries. Ideas are your currency. Many people don’t understand however, that in marketing, everything is a trade-off.