Around the office we have a number of characters.
Tony is our Resident Wordsmith
Vickie our Organising Queen
Dawn our Apostrophe Nazi
and me…well I’m the Continuity King.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
The web is a great tool for educating your customers about the services you provide or the goods that you supply. The potential reach of a website is massive, extending to all corners of the globe, hence the name World Wide Web (WWW). This makes it a relatively cheap conduit to ‘tell’ the world all about yourself. But what good is it if you have the “Rolls-Royce” of websites if nobody is looking for you.
One of the questions we are often asked is, why don’t you produce much radio advertising? As this comes up a lot, I thought I’d dedicate this blog entry to shedding a little light on the pros and cons of radio advertising, and sharing why we often choose other media over radio.
Exhibitionism is in and if you don’t believe me check out the net. – myspace.com; facebook.com. flickr.com etc. All, what we in the business call, UGC – that’s adspeak for User Generated Content. In my day you kept your snapshots in a scrap book and pics of ‘me’ doing stupid things were totally banned from sight.
Market research is one of the marketing terms that gets thrown into the mix along with activities such as product development, branding, promotions and advertising, etc. But I would just like to stress the importance of marketing research and how it makes up an integral part of a wholistic marketing plan.
Tell me … how many people walk into your store or operation each day?
How about each minute or perhaps even in 15 second increments?
Don’t know? You wouldn’t be alone!
As a marketing strategist, my biggest fear is sending a client away with a 100+ page marketing document that will only sit on their shelf and gather dust. Many businesses see marketing as something that happens off to the side of their business – something they do with a spare couple of hundred dollars. So the challenge is set – how do you get businesses actively thinking about their marketing?