It’s election season again, so I thought it was an opportune time to talk about polling. By now I’m sure most of you have been exposed to the latest opinion data – on the telly, in the paper, over the internet and the radio. According to John Warhurst an established commentator of all things political – POLLS MATTER! Warhurst explains “much of the flesh of an election year grows on a skeleton made up of opinion polls…in many ways, polls are markers on the campaign journey.” While many will associate opinions polls with the political arena, polling has also found a home in the marketer’s toolbox.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Last week I participated in the South West Young Achiever Program; a training program designed for people in the South West between the ages of 18 – 25. The program has been operating for several years, and has consistently influenced participants of all ages in a very positive way. My blog this week, instead of looking at the negatives out there in this world, will be looking at the positives that this program brought back to my attention.
I realise how old I am when I mention the name Robert Kennedy – Senator, Bobbie Kennedy that is! It happened just the other day in a room full of under 35’s. At first I became aware of the vacant looks and so I repeated his name and like the chorus of the Mormon Tabernacle Choir, back came a resounding “Who?” It was at this point that I realised I had staggered into a time zone which had little or no appreciation of my past world or the greatness of its heroes and their sad departure.
This is a topic that seems to come up quite a lot these days, both with clients and internally – how much should be spent on Yellow Pages and optimisation for Google?
As I flick through the local paper each week I see countless examples of why the custom designed typography from a logo should be left alone. Headlines, body copy or even big words watermarked in the background of any piece of advertising or graphic design, in a hybrid version of the logo font, does not make for good design and should definitely be avoided.
I’d like to pose some questions to all of our readers. Would you pay $100 for a pair of shoes under a seemingly prestigious brand name, when a few weeks later you could find them in a discount warehouse store for $20? Or if you did pay the $100, how would you feel when you saw the discounted price? My answer to these questions would be ‘obviously the brand isn’t that prestigious, if they sell all their products at bargain basement prices a few weeks later’.
It was too early in the night to disappear and my host would have been beside herself, if she’d have realised I wasn’t there – I think?. “Don’t you like cocktail parties?” She would ask, while I attempted to secret away my loathe and contempt for these bumptious occasions.