Wholistic is a word that I’ve heard bandied around more and more these days. Not being one to follow trends (rather making them), I thought it timely to explain how we see wholistic and what it means for the industry and most importantly our clients.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Are you an expert on colour matching? Do you have a deep understanding of the effects of varnish or laminate on printed materials? Have you ever spent time learning about the nuances of paper stocks and the results of printing on one versus another? Chances are you said no, but would you take responsibility for printing your company stationery or brochure?
In carrying on from my discussion of Web 2.0, titled ‘web two – I embrace you’, I wanted to briefly discuss some of the implications of Web 2.0 on your business.
Mobile phones are one of the most effective ways to connect with customers on a personal level. After all, nearly 80% of Australia’s population has a mobile phone*, with the majority keeping their phone within arms reach at all times. So what’s happening out there in the world of mobile communications?
Just today a prospective client sent me a piece of copy asking my opinion. Of course as it came from a prospective client you can guess that I didn’t write it and right about now I can hear you saying “How can this ‘son of a gun’ (or words to that effect) offer a rational opinion? And you’d be absolutely correct – future clients should never ask another copy writer to comment on a colleague’s work.
So you want to be on TV? You’ve heard it’s a great advertising tool. You’ve even considered a jingle! But what does it really take to create a TV Commercial?
I am often amazed, and somewhat amused, by the overuse and damn right misuse of the word ‘Brand’. There are brand specialists and brand doctors popping up all over the place. I have even seen local print shops claiming that they can design your company a ‘brand’. The question remains, do any of them even know what a brand is?