Only once has anyone convinced me – no! that should be “blackmailed me”, into attending a performance of the ballet. It was that evening I learned how much of a Philistine I can be, and on this occasion, I was Goliath. I also learned three very useful things about ballet that sad wintery evening.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
e-newsletters have gained massive popularity in the last couple of years but the question to really ask is, are my customers getting the information? Are you able to measure the effectiveness of your campaign? Are you driving traffic to your website?
Even worse…you may not even be asking these questions!!
As a designer, the importance of making informed decisions when selecting paper stocks is becoming more and more important. We can no longer bury our heads in the sand and hope that someone else is looking after the health of our planet. Our recent trip to Perth to attend Spicers’ Paper School only served to reinforce this view.
You’ve thought long and hard to create the name for your business enterprise. Your name along with your brand becomes your identity, your handle to consumers in the real world. So what happens to your identity when you take it beyond the physical?
Probably one of the most common questions I get asked when a new website goes live is “Why can’t I find our site on Google?” or “Someone found me on a Google search but it said ‘Coming Soon’ but the site is live now?”
Since as far back as I can remember, Google has been the site I’ve plugged into to get accurate results for my internet searches. From “facts about Chuck Norris” to “gen Y purchase behaviours”, Google has come through with the goods.