The Integration Generation

Picture of Google Home device connected to mobile phone.

Everyone (ok…well most of us) will recall the great battle of Betacam vs VHS. Despite Beta being a superior product, VHS gained the biggest momentum and a single format was chosen as the ‘norm’.

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Tech Tech Tech, Tech Boom


It’s 2019, it’s the future, It’s getting nerdy up in here. Go get your inhaler of choice and we will talk about just some of the new things that should hit this year (or gettin’ close) on your planet.

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You can’t be Siri’ous

You can ask an assistant to take your calls and get the caller to ring back, leave a message or deflect ire while you play golf. You can ask an assistant to answer questions where you don’t even remember ‘what’s his name’. A human assistant can use initiative and think of things and action them for you.

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OK Computer

Obviously we will need to settle on a happy medium of auditory, UI overlay, graphical, tactile and maybe even olfactory interactions. We as designers, UI and UX ninjas will need to ramp up our skills to include: data analyst, robotic geek, biology nerd, science dweeb, aroma therapist, physical therapist and psychology neophyte.

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