Mediums such as Direct Mail, Yellow Pages and Outdoor have been around for a long time. It’s certainly interesting to see how these have evolved (or devolved) over time as the digital landscape began to make a significant impact on the way we advertise.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
I was heading towards this blog with a future enabled printing extravaganza angle – witness the Augmented Reality enabled business card from the future! etc. etc… but the real selling …
As I say, this is not a new problem. Business Owners for generations have lacked the time they needed to achieve their goals and aspirations. But the digital age brings a new dimension to this age old problem.
The digital phenomenon of the meme might seem simple and a bit reductive or crude as a form of communication, but they’re fascinating and surprisingly complex to execute well.
When MP3’s first came out, it surprisingly left large industry behemoths scrambling. When the dust settled from the initial “we’ll all go broke!” tanty they realised the money to be made and put back on their golden suits and made a truckload (streaming tunes are not classed as album sales and are seen as PR so the artists get even less of a cut).
Technology can be frustrating and the emergence of things we can’t even pronounce can send the best of us into endless turmoil.
The backbone of a great website is its content, and content should always inform design, but behind awesome engaging content is, you guessed it, strategy!