Seriously…where did it go? It’s not a rhetorical question. I really don’t know where it went. One day there we were, sketching mock-ups on an art board, providing hand renderings to clients and the next thing you know, we’re presenting full colour, near complete ‘concepts’! What the bloody hell happened!
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
As a mere male, I marvel at the patience of a women preparing herself for a night to remember. As a marketer I know exactly what she’s attempting to do – she’s positioning herself and its not just about competing with the rest of the females. I’m sure by now most females will be heading toward my office , while reaching for their 9mm side arms to take me out. So prior to my likely assassination I want to square things up a little – men do it too! There less obvious in their preparation, but they’re engaged in the same process – positioning.
Go on…admit it. As much as you may respect your competitors (and don’t get me wrong, I believe this to be very important!). There’s still no better feeling than getting the upper hand in your own marketplace. So how is your swing? Are you averaging at the top of the league with a 0.360? Or are you simply sitting on the bench?
Today, there is a very special breed of what I will loosely call ‘people’ – sadly they are a growing group, who manage to find the manure in even the cleanest stable. I call them ‘The Abominable No-men’ or women if you like. They see doom everywhere and they scare the living daylights out of an optimist such as I.
If you’re not a member of one, you’ve certainly heard of at least one of them and more than likely know someone who is on one. That’s right, I’m talking about a social networking site. MySpace and Facebook are the two largest at the moment and are growing rapidly every day. So what impact are these sites having on business in general and is there a place for these sites in your business?
There is a freshness to a new book like no other. The clean feel of a newly printed page; the graphics on the cover shimmer and its hard smooth texture is pleasing to the touch. That new odour of freshly printed paper that urges you to listen as it speaks with every rustle of it’s pages. I realise that this great pleasantry is reserved for only a few. For those who are in love with books; who enjoy the possession of something delivered by another human’s experience; for people who understand the joy of reading.
Well last night was the official opening of the inaugural CinéfestOZ French Australian Film Festival and what a night it was. Having been heavily involved with the festival since its conception early on in 2008, the Jack in the box team were elated to find the Ace Cinema packed with enthusiastic guest and film enthusiasts for the official opening cocktail party.