That’s right – today marks the 8th Birthday of one of WA’s most innovative Marketing and Advertising Agencies | Jack in the box.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Can I be frank with you? I am so sick of hearing about mainstream media!! As our lives change and the shift in demographics takes place with Baby Boomers weighing up retirement options in conjunction with the security of their super funds, Gen Y’s pushing hard to blow the cobwebs off executive positions and a growing number of leisure activities available to all age groups, mainstream could very well become a thing of the past.
Standing-by…Rolling…and ACTION! Ahhh yes. The excitement of the movies; the thrill of the set; the smell of makeup; and the sound of the film rolling. It all seems so glorified doesn’t it. I’ll give you the inside though…it’s a lot of bloody hard work!
I’m one of the survivors. I went through the eighty seven crash and I’m still here. I observed the transfer of bromide machines to computers and I watched my beloved marketing profession cartwheel from importance to novel in the space of just thirty years. I’ve been fortunate enough to watch over an industry which moved ahead of others because it had to, and it had to because if it hadn’t it would have died.
I think one of the most frequently asked questions I hear from clients or potential clients is, “How much should I spend on Marketing?” There’s no real simple answer to this but here’s some tips on how to work it out.
So you’ve got a flash new logo. It has cleverly defined your corporate culture, your direction and positioned you in both the right market place and the mind of your targeted consumer (either that or you got your brother’s new girlfriend who has a flash new iBook with a desktop publishing program on it, to do it for you in exchange for a cheap bottle of Vodka) nevertheless…you have a logo!
This Friday I’ll be in Karratha speaking at a conference for the Pilbara Area Consultative Committee, focused on riding the current boom in the region…