The proof’s in the pudding

I remember when I was younger (much younger) and I attempted to make a packet cake with a friend of my mine. Now you couldn’t get much easier than a packet cake now could you – or at least you would think!
We managed to miss a vital ingredient…2 eggs. That cake came out of the microwave so hard that even the family dog wouldn’t even eat it!!

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Hhopelessly devoted to you

There has been some debate at The Box recently, and despite being quite a non-confrontational person, this is a debate in which I am fully entrenched. I am what some may call a ‘late bloomer’ when it comes to matters involving automobiles. I have never had my license, have only recently been granted my L plates, and to be quite honest, if it wasn’t for the bitterly cold Busselton winter mornings, I would be quite happy to ride my trusty bicycle everywhere. I have decided though that the time has come for me to join the ranks as a fully qualified gas guzzler, and as such I will be purchasing a car in the very near future.

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Who’s in charge?

So little is understood about the mysteries of an organisation’s culture, is it any wonder that business today shakes it head and simply decides to dispute the existence of cultural issues. As strategists we have no choice but to acknowledge its existence because we see its effects each and every day.
Understanding culture in your organisation, while onerous, is never the less, an essential ingredient to success and a failure to recognise or understand its ramifications is nothing short of dangerous.

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‘What the hell?’

Nothing should shock me any more. I’m considered a resident of the Home for the Bewildered; honoured by punks who address me as ‘Grandad’; checked out by females who look like Whistler’s Mother and generally treated as if the autumn of my life has turned distinctly snowy. Yet contrary to popular belief, age does not insulate you against disbelief or observed stupidity. Just yesterday, I read about a caring business owner who in response to a customer complaint, promptly banned the customer from his store, abused her, used foul language to describe her complaint and harassed her all the way through the car park to her car.

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It’s dark outdoors

It’s been a long dark winter in the South West and it doesn’t look like the sun will shine anytime soon. I’m not talking about the weather, I’m talking about our local shire’s attitude to outdoor advertising.

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Home delivery

So you’re thinking about sending out an email newsletter hey? But have you thought about it’s effectiveness? What about it’s compatibility with other people’s email systems, the design, feedback, research, anti-spam laws, unsubscribes, automated database management, statistics or even a newsletter template? Have I confused you yet? GOOD!!

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