Last year I went to an event in Perth, presented by the guys from Port 80 called Ideas 3. Although it was some time ago, I felt on reflection, that it was well worth sharing the knowledge and insight I gained with you all.
Explore our historical blog articles for nuggets of wisdom (and random musings) from our crew.
Having started my career at the Jack in the box as a finished artist, I have well and truly learned the importance of good finished art. And I don’t mean fantastic graphic design, well designed business cards or even an original logo design. What I am talking about here is meticulous attention to detail in the final file that gets sent to the printer, signwriter or web programmer.
Only once has anyone convinced me – no! that should be “blackmailed me”, into attending a performance of the ballet. It was that evening I learned how much of a Philistine I can be, and on this occasion, I was Goliath. I also learned three very useful things about ballet that sad wintery evening.
As a designer, the importance of making informed decisions when selecting paper stocks is becoming more and more important. We can no longer bury our heads in the sand and hope that someone else is looking after the health of our planet. Our recent trip to Perth to attend Spicers’ Paper School only served to reinforce this view.
You’ve thought long and hard to create the name for your business enterprise. Your name along with your brand becomes your identity, your handle to consumers in the real world. So what happens to your identity when you take it beyond the physical?
Probably one of the most common questions I get asked when a new website goes live is “Why can’t I find our site on Google?” or “Someone found me on a Google search but it said ‘Coming Soon’ but the site is live now?”